READERS OF THIS BLOG know what a fetish I’ve sometimes made of choosing paint colors for the walls of my Brooklyn apartment and East Hampton cottage. I’ve sampled and patched and squinted and stewed and fretted about making a Big Mistake. There’s a great deal of subtlety and nuance involved in selecting just the right shade. The stakes are high: after all, you’re going to have to live with it.
Nude, Amadeo Modigliani, 1917
I once read there are something like 16 million paint colors out there. Too many. Who wouldn’t like to be have a sensible number of colors to choose from, pre-approved by an impeccable source like, say, the Guggenheim Museum?
Mountains at Saint-Remy, Vincent Van Gogh, 1889
Well, Guggenheim Color, a new line of 150 wall colors produced in association with the high-end paint company Fine Paints of Europe, has just been released. The colors are drawn directly from the palettes of Cezanne, Kandinsky, Modigliani, Van Gogh, and other modern masters in the museum’s celebrated collection.
Haere Mai, Paul Gauguin, 1891
Colorists analyzed selected paintings and isolated particular lively yellows, soft blues, and other hues guaranteed to work in residential settings. There’s also a new Guggenheim/FPE line called Gallery Colors, 50 neutrals used for exhibitions over the years, some chosen by Frank Lloyd Wright himself, all intended to enhance the display of art.
Stables, Franz Marc, 1913
Fine Paints of Europe is a Woodstock, Vermont-based company that imports and distributes high-performance paints made in the Netherlands. Yes, they’re pricey ($35 for half a liter, $130 for 2.5 liters or 2/3 gallon), but they’ve also got better coverage rates than other leading brands and are said to last two to three times longer. More important, the colors are very, very beautiful.
To find out more about Guggenheim Color and retail locations, go here or call 888/680-4278.