Mid-Century Icon in Montauk 575K

350px-Leisurama_logo

In its brief (1963-65) heyday, the Leisurama vacation-home development in Montauk was the be-all and end-all of the good beach life.

The one on the market now for 575K, below, looks mighty sad, especially compared with the sparkle of the rendering, but you can definitely see it’s the same house. Could it be brought back?

For details, go here and search on internet #35868.

35868

From Wikipedia:

Leisurama is a development of vacation homes in Montauk, New York that was constructed between 1963 and 1965 following the developer’s success with a model home at the 1959 American Exhibition in Moscow. This model home was the venue of the famous Kitchen Debate between Nikita Khrushchev and Richard Nixon.

Herbert Sadkin, president of All-State Properties, returned from Moscow to develop the Lauderhill community in Florida. Two years later he started the Leisurama project, building vacation homes which sold for between $12,995 and $17,995. Macy’s at Herald Square marketed the homes with an exhibit on its 9th floor. Raymond Loewy/William Snaith, Inc. was contracted to design the homes. The project fell to Loewy vice president and well-known architect Andrew Geller.

The houses came fully furnished with General Electric appliances, and other fixtures including plates, towels, even toothbrushes.

Some Leisurama homes were exhibited at the 1964 New York World’s Fair.[1]

The housing project is the topic of a documentary titled “Leisurama” in PBS broadcast distribution through American Public Television.

About cara

I blog for fun here at casaCARA, and write about architecture, interiors, gardens and travel for many national magazines and websites. My recently published posts and articles can be found here: https://casacara.wordpress.com/recent-articles/
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2 Responses to Mid-Century Icon in Montauk 575K

  1. Astor C. says:

    Wow. Too bad the house doesn’t match the hype. Might have been a development like the very cool Alexander Houses in Palm Springs or the Eichler Homes in L.A. I like the sling (Hardoy, right?) chairs in the rendering, though…

  2. Ellen says:

    http://www.amazon.com/Leisurama-Now-Beach-House-Everyone/dp/1568987099

    600 down and 75 a month — my kind of vacation home expenses…..love the move in with just a toothbrush concept too —

    interesting find….

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